Sparking joy and awe in the hearts of families across the world!
At April & White, we believe in the kind of magic that hides in the tiniest details.
That’s why our 2025 collection is full of little touches designed to surprise and delight.
From our signature letters from Father Christmas to precious brass Reindeer Bells and tickets to explore the starry skies - every piece is packed with the utmost care and sent from the Timeless Sorting Office.
Because when you’re creating Christmas magic…it’s the little things that mean everything.
A few of our favourites
It’s no easy task choosing favourites from this year’s collection, but these feel especially spellbound. If you’re chasing a little Christmas magic, you’re in the right place.
Just a whisper of advice from the North Pole: order early! Our pieces take up to 4 weeks to arrive, lovingly handcrafted by our team of elves and shipped straight from the Timeless Sorting Office.
Our Bespoke Letters
The very essence of April & White! This year, our beautiful letters are delivered straight from the Timeless Sorting Office, brimming with magic. Each letter and envelope can be personalised to fuel imaginations the world over.
The Believe Reindeer Bell
Designed to be held, heard, and treasured, our Reindeer Bell carries the spirit of Christmas in every chime. Whether tied to a stocking, tucked under a pillow, or jingled into the air, it’s a little reminder that magic is real… especially if you believe.
Our Magical Memory Journal
Already a firm favourite - this journal is a place for children (and grown-ups) to capture the sparkle of Christmas. With room for each child to add words and wonder, it becomes a treasure trove of magical moments to be reopened for many Christmases to come.
“Just received our Christmas letters, wow they are so beautiful I did have a little tear. Thank you again for creating these beautiful keepsakes, please never stop doing what you do. I’d love them every year! Definitely the most beautiful letters I’ve seen! ”
El
