A little bit about our Founder (aka Chief Magic Maker), Sonia

Sonia has worked in the creative world for years, and has a real eye for beauty and detail. Alongside her obsession with all things creative, her Indian heritage has influenced April & White's intricately unique designs. Sonia spent many summers in India growing up and fell in love with the vibrant colours as well as the amazing architecture and beautiful fabrics. 

These elements have been woven into many of the pieces in the April & White collection and contribute to what makes our products so uniquely beautiful. 

Sonia's favourite thing in the world is seeing the magic that our bespoke products can create in the eyes of her children: Josh (8) and Mya (5). They will always be her chief product testers.  

"If their eyes light up, I know I've got it right.. Being able to delight and fuel the imagination of children everywhere was my inspiration behind the business.

I hope you love the collection as much as I do!”