April & White was born from a vision to bring excitement and happiness to children all over the world.

Sonia Holmes, Founder and mother to two little people;

I wanted something that would bring excitement and joy to children everywhere, creating dreams and memories for many years to come.

I have a creative background, so I wanted all of my products to be beautifully designed and to have a touch of luxury. Everything I sell is handmade, from the calligraphy on the letters and baubles, through to the products that have been carefully sourced and selected.

I believe in only offering products that I truly love and would buy myself, for me it’s all about about family, nostalgia, and making our own memories to treasure forever.

I hope you love my products as much I do!

Sonia x